Adapting to E-Recruitment30. November 2010
E-recruitment is a rapidly growing trend that is being adopted by a wide range of organisations. HR teams globally are trying to achieve the same goal: to simplify all recruitment related tasks. E-recruitment or online recruitment makes use of technology to carry out the various recruitment processes. It helps enhance and streamline workflow of the hiring process, enabling a more automated and efficient process. The strongest candidates become more apparent, and the HR team can then concentrate their efforts on these individuals.
E-recruitment eliminates most of the manual recruitment processes that are time consuming and hamper productivity of recruiters. Recruiter's time is spent on the candidates that have the best fit for both the company and the particular role that they are applying for. There are various types of e-recruitment that can be implemented for the purpose of recruitment automation. The following are the most common and popular.
E-recruitment software is currently the most popular method that can be used to automate recruitment. The main features are that it automates the recruitment process, eliminating the manual administration, e.g. screening of candidates that do not need the basic criteria required, ranking of candidates to highlight the strongest applicants, automatic communication at each stage of the process, tracking of each applicant's progress, reporting etc.
The recruiters are now able to concentrate on the strongest candidates, and the mundane, administrative tasks are automated, such as emailing successful and unsuccessful candidates, sifting through each application, informing the relevant managers etc. Communication lines are improved hugely.
Online Recruitment through Social Networking
Recruitment through social networking is latest development in e-recruitment, and is very topical at the moment. Recruiters are increasingly leaning towards this with the type of use of social media. It has helped leverage communication between candidates and recruiters that was otherwise limited to just interviews and formal discussions. MySpace, Facebook, LinkedIn, etc. are some of the most commonly used networking sites where recruiters can find a pool of prospective candidates, especially passive ones. LinkedIn in particular is seen as a highly credible forum for recruiting as it used by professionals for networking, and provides a great opportunity for organisations to advertise roles.
Employer Corporate Website
The corporate website of a company plays an important role in attracting quality, prospective candidates. Many companies make the mistake of grossly underestimating the importance of the corporate website, and neglect them until they see that recruitment has become an issue that needs addressing. Corporate websites are helpful for candidates who can be pulled in through employee referrals and those who display an interest in working with the company as a result of its brand image.
It is vital that recruiters keep themselves updated with all the latest e-recruitment trends, for their own benefit, and that of the company. Knowing the most effective way of reaching the prospective employee will increase the recruiter's ability to achieve hiring targets and reduce the overall time and cost to hire involved.