Managing the IDA Ireland brand, you will provide data-driven feedback from marketing campaigns and influence internal decision-making as the agency builds strong brand equity across the world. Managing a team and reporting to the Head of Global Communications, the role holder is a key position in IDA Ireland. 

  • To make a positive contribution to the development and delivery of the Department’s Strategy and targets in line with the new Organisational Strategy;
  • Managing a multimillion-euro annual marketing budget; managing and measuring marketing campaign costs; extensive tendering for large-scale public sector contracts; managing multiple, diverse vendors and projects, on time and within budget;
  • Leading, motivating and managing a small team of people to deliver on the key tasks; contributing energetically to the development of the Department as part of the Corporate Communications Management Team;
  • Working with our external creative team to develop marketing campaigns that will engage and excite future investors; support ongoing work with creative agencies on marketing communications in; TV, Events, PR, Digital, Experiential and promotions;
  • Developing media buying campaigns with IDA’s media planning agency; securing agreements on the localised production of promotional materials in IDA’s target markets across the world;
  • Managing a content plan for the organisation that ensures a constant flow of new materials that will assist IDA Executives in their efforts to win business; creating content for corporate marketing collateral, PR, trade publications, presentations, events and conferences;
  • Managing a bespoke SEO and PPC campaign with IDA’s media planning agency – building awareness and engagement;
  • Collaborating closely with the CIO - ensuring that all digital marketing activity is tracked and linked to the sales cycle; redeveloping IDA Ireland’s website; integrating IDA Ireland’s current marketing channels into a new CRM;
  • Managing and refining the organisation’s significant social media presence; to take advantage of social media usage so that IDA is communicating to local, national and international audiences;
  • Reporting on the effectiveness of marketing campaigns using pre-determined KPIs
  • Conduct market research studies;
  • Manging the compilation and editing of various publications produced by the organisation as appropriate, including the IDA Annual Report;
  • Developing and leading a physical and online event management strategy, ensuring that IDA’s brand is activated at the right events in the most effective manner;
  • Ensure that continuous learning and development is undertaken through informal and formal learning and participation in the Performance Management and Development Review Process
  • As part of the management team of IDA, adhere to the Health & Safety legislation, ensuring employee safety at all times;
  • Ensuring that principles of dignity, respect, equality and inclusiveness are applied within and outside the Organisation and that a work life balance is supported as much as possible in the workplace;
  • To demonstrate flexibility in undertaking additional tasks that can arise or are assigned to this role.

Sales & Marketing
Project Management
Knowledge- with emphasis on understanding business economies & Domestic and International Marketing Landscape
Client Focused Relationship Building
Creativity and Innovation
Communications & Personal Effectiveness
Negotiation and Influencing
  • Previous experience in a senior marketing role is a strong advantage;
  • A relevant third level qualification to a minimum of a degree standard is essential in a marketing or other business-related discipline;
  • Strong understanding of digital media tools and their role in Corporate Communications;
  • Proven experience in leading a Marketing team;
  • Experience in advising C-level executives;
  • Ability to work to work under pressure, using own initiative, and to meet tight deadlines;
  • A full driving licence is essential;
  • Flexibility to undertake international and domestic travel and to work outside of standard office hours when required;
  • Ongoing interest in career progression and development via opportunities which may arise in IDA’s offices throughout Ireland and Overseas.

Starting Salary €69,012 (Non-Negotiable) on an incremental scale to €84,214 per annum contributory superannuation.
Rising by long service increments to €86,721 (after three years satisfactory service at the maximum of the range) and rising to €89,234 (after six years satisfactory service at the maximum of the range).
Selection Process
The selection process will be confirmed after shortlisting has been completed, and will consist of an interview and presentation.

IDA Ireland values diversity and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.  We encourage you to reach out to us directly at should you require assistance or reasonable accommodation during the recruitment process with IDA Ireland.

Please quote Reference No. 2020-47 on all correspondence

Closing Date: 26th January, 2021