Audience Insight Analyst, RTÉ (E71202535092)

Permanent

Fulltime Working Hours Hybrid Option

Donnybrook, Dublin 4

Job Details

RTÉ is Ireland's national public-service media organisation. We are embarking upon an ambitious and exciting 5-year transformation strategy to update the way we run the organisation. Our mission is to serve as an independent source of stories, news, information and entertainment for Ireland, reflecting the diversity of its people and providing experiences that enrich the lives of all.

This sense of purpose motivates us to deliver to the highest standards in an environment that is collaborative, supportive and engaging. Attracting and retaining the best talent is key in delivering to our audiences. We want our people to thrive in an environment that values their output.
 
Meet the team:
The RTÉ Audience Insight team have been transforming how RTÉ engages with its audience by delivering more of the content they love.  We work in a creative environment analysing consumption patterns and interactions with the range of RTÉ’s services and genres such as TV, Radio, RTÉ Player, RTÉ.ie, News and Entertainment.

It is your opportunity to join the team and make a real impact on our services. While collaborating with teams across the organization, you will use data and research to drive engagement with RTÉ’s product suite.  

Reporting to the Insights & Data Manager, the Audience Insight Analyst will focus on the analysis of digital analytics data in conjunction with market research projects, other media data and a range of industry data sources. Data will be brought to life through standard office packages and leading visualization tools. The role will also support users across RTÉ access and interpret the data they require directly.

About the role:   
  • Analysis across the RTÉ’s online video, text and audio services, including RTÉ.ie, RTÉ Player, RTÉ Radio Player and third-party video and audio services 
  • Combining online data with other media consumption to build a complete view of RTÉ’s audiences 
  • Formal and informal presentation of behavioural data using PowerPoint and visualization tools for ongoing reporting and ad-hoc analysis requirements 
  • Building and maintaining a range of dashboards for self-service access to data 
  • Analysis of a variety of market intelligence and research resources 
  • Advising key stakeholders with best practice in the use of digital analysis tools 
About you:
  • A third level qualification  
  • Strong communication and interpersonal skills 
  • Confident decision making and the ability to work under pressure 
  • Strong proficiency in office software, especially PowerPoint and Excel 
  • Competency and experience in the analysis of large, rich datasets 
  • An understanding of the Irish media environment 
  • A flexible approach, with an openness to supporting a variety of ongoing insight needs
Nice to have:
  • Experience in the specialist area of multi-media digital analytics, including the use of leading web and video/ audio analytics tools (e.g. Piano Analytics, Google or Adobe Analytics) 
  • Experience of visualization tools, including PowerBI 
  • Media sector experience 
  • Experience of managing market research projects and designing surveys 

If you are interested in this opportunity, please submit your CV together with a cover letter outlining your interest and alignment to the role requirements. Please attach these as one file in the online application process.

This appointment will be made at the Administration Grade 1 scale and is being offered on an ongoing contract basis. The salary scale for this grade is from €42,722 to €57,860 gross per annum.

Closing date for receipt of applications is Friday, 25th July 2025.

Cuirfear fáilte roimh iarratais ó dhaoine go bhfuil dearcadh dearfach acu i leith na Gaeilge. Applications are welcome from people who have a positive outlook to Irish.

Diversity and Inclusion are at the heart of what we do – both on-air and behind the scenes. We are committed to building a more inclusive environment and tackling under-representation while embedding inclusion at every stage of the employee journey.

We welcome applications from people with diverse backgrounds, without regard to gender, sexual orientation, gender identity, age, social experience, race and ethnicity, disability, civil and family status, religious belief and membership of the Traveller Community.

We are eager to provide reasonable accommodations for potential and existing employees with any kind of disability. Should you wish to request an accommodation for your interview, we encourage you to let us know when you apply.