Marketing/Social Media Assistant (428)

Contract - Fixed Term

MSL Motor Group

Dublin

Job Details

Initially based at MSL Head Office on the Naas Road and Mercedes-Benz North Dublin – Navan Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q3 2026.) 12 month Contract

MSL Motor Group is seeking a creative and highly motivated Marketing & Social Media  Assistant to join our dynamic marketing team. This role offers a unique opportunity to work closely with one of Ireland’s leading automotive groups and the prestigious Mercedes-Benz brand, supporting the launch of Mercedes-Benz North Dublin—a landmark dealership that will redefine luxury automotive retail in Ireland.

As part of the marketing team, you will play a key role in shaping the online presence and brand storytelling for Mercedes-Benz North Dublin, while also supporting marketing activities across other MSL Motor Group dealerships. This is an exciting, hands-on role for someone passionate about social media, content creation, and luxury branding.

KEY DUTIES & RESPONSIBILITIES
  • Social Media Management
    • Assist in planning, creating, and publishing engaging content across Instagram, Facebook, LinkedIn, and TikTok.
    • Create Video and comfortable to appear on camera also when required.
    • Monitor social channels, respond to comments/messages, and track engagement metrics.
    • Support paid social campaigns and influencer partnerships.
  • Content Creation
    • Capture and edit photos and videos for campaigns, events, and showroom activities.
    • Draft captions and posts aligned with Mercedes-Benz brand tone and guidelines.
  • Event Support
    • Assist in promoting and coordinating launch events
    • Provide on-site support for live social coverage during events.
  • Marketing Administration
    • Prepare reports on campaign performance and social analytics.
  • Brand Advocacy
    • Ensure all communications reflect the premium positioning of Mercedes-Benz and MSL Motor Group.

SIGNIFICANT COMPETENCIES

CREATIVITY & INNOVATION
    • Ability to generate fresh, engaging ideas for social media and marketing campaigns.
    • Use of Adobe Suite, premier pro, photoshop
    • Strong visual sense and attention to detail in content creation.
DIGITAL SAVVY
    • Familiarity with social media platforms and trends.
    • Strong knowledge of photo/video editing tools, Adobe Suite, Premier Pro, Photoshop
COMMUNICATION
    • Excellent written and verbal communication skills.
    • Ability to adapt tone and messaging for different platforms and audiences.
ORGANISATION & INITIATIVE
    • Ability to manage multiple tasks and deadlines in a fast-paced environment.
    • Proactive approach to problem-solving and learning.
 
DESIRABLE EXPERIENCE AND SKILLS
    • Passion for social media, video creation, digital marketing, and luxury automotive brands.
    • Previous experience in marketing, social media, or content creation (internship or academic projects welcome).
    • Strong IT skills, Adobe suite and familiarity with analytical tools.
    • Ability to work independently and as part of a team.
 
WHAT WE OFFER
    • Hands-on experience with a leading automotive group and a global luxury brand.
    • Opportunity to work on high-profile campaigns and events.
    • Mentorship from an experienced marketing team.
    • A collaborative and supportive work environment.
Duration: 12 month Contract
Reports To: Marketing Manager, MSL Motor Group

If you are passionate about social media, marketing, and luxury branding, and want to gain experience in a dynamic, fast-paced environment, we would love to hear from you. Please submit your CV and a short cover letter outlining your interest in this role.