(Initially based at MSL Service Centre North Dublin – North Circular Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q3 2026.)
MSL Motor Group is seeking a professional, customer-focused, and motivated Service Advisor Team Lead to join our Mercedes-Benz North Dublin team during an exciting period of transformation and growth. This newly developed flagship dealership will unite our existing Mercedes-Benz North Dublin sales operation on the Navan Road with our MSL Service Centre Mercedes-Benz, dedicated element of our service operation at North Circular Road, bringing both together into a single, purpose-built, state-of-the-art facility.
Built from the ground up under the Mercedes-Benz MAR20X retail transformation standards, this new location will redefine the aftersales experience, focusing on luxury, trust, ease, and respect at every touchpoint. As a Service Advisor, you will play a central role in delivering this premium experience and will report directly to the Service Manager, ensuring a seamless link between customer needs, workshop operations, and our commitment to brand excellence.
If you thrive on building strong customer relationships, enjoy working in a dynamic environment, and take pride in delivering exceptional service, we would love to hear from you.
What We Offer
Competitive salary with performance-related incentives
Professional development and career progression opportunities
A supportive, inclusive, and team-oriented working environment
Access to our car purchase scheme and staff discounts
22 days annual leave (rising to 25 after 5 years)
Sick-pay scheme
Onsite parking
PRSA company contributions
Health & Wellbeing initiatives, including:
The Role
As Service Advisor Team Lead, you will balance hands-on customer interaction with day-to-day leadership and coaching of the Service Advisor team. You will ensure that standards are consistently applied, workloads are effectively managed, and customers receive a seamless, premium experience from booking through to vehicle handover.
You will act as the operational link between Service Advisors, the Workshop, Parts, Warranty teams, and the Service Manager, supporting both performance and continuous improvement.
The Ideal Candidate
You will ideally:
Have proven experience as a Service Advisor within a premium or volume automotive environment
Have previous experience mentoring, coaching, or informally leading other Service Advisors
Demonstrate strong leadership presence with the ability to motivate and support a team
Excel at understanding, anticipating, and meeting customer needs in a luxury environment
Display outstanding communication, interpersonal, and customer-handling skills
Be confident advising customers on maintenance, repair work, and value-added services
Demonstrate strong problem-solving ability and the capacity to work calmly under pressure
Possess excellent organisational, planning, and time-management skills
Maintain accuracy and attention to detail in a fast-paced environment
Be comfortable using PC-based systems and adapting quickly to new processes and technology
Take a proactive, flexible, and solutions-focused approach to work
Hold a full, valid, and current driver’s licence
Main Duties & Responsibilities
Leadership & Team Management
Lead, support, and coordinate a team of 4–5 Service Advisors, ensuring consistent standards and performance
Act as the first point of escalation for customer or workflow issues within the Service Advisor team
Coach, mentor, and support Service Advisors through daily interaction, feedback, and on-the-job development
Assist the Service Manager with training, onboarding, and performance management of Service Advisors
Help manage daily advisor rota planning, workload distribution, and cover during peak periods or absences
Customer Experience & Operations
Deliver a premium Mercedes-Benz customer experience by building strong, long-term customer relationships
Act as a role model for exceptional customer handling, communication, and professionalism
Oversee the service journey from booking through to vehicle collection, ensuring clarity, trust, and consistency
Ensure customers are proactively updated on vehicle progress, additional work, costs, and timelines
Support Service Advisors in handling complex customer queries, complaints, or technical explanations
Coordination & Workflow
Work closely with the Workshop, Parts, and Warranty teams to ensure smooth workflow and efficient vehicle throughput
Support workshop loading, appointment planning, and effective utilisation of available capacity
Ensure all service documentation, job cards, and customer authorisations are accurate and completed to standard
Maintain Mercedes-Benz brand standards across all customer touchpoints and internal processes
Continuous Improvement
Contribute to the ongoing development of aftersales processes as part of the transition to the new flagship facility
Support initiatives focused on customer satisfaction, efficiency, and team engagement
Promote a positive, professional, and collaborative team culture aligned with MSL and Mercedes-Benz values
About MSL Motor Group
MSL Motor Group, a family-owned business since 1959, sells and services Mercedes-Benz, Mazda, ŠKODA, BYD, XPENG and smart cars. Their mission is to achieve complete customer satisfaction through passion, innovation, and modern dealerships. They have several sales dealerships and service centres in Dublin and Cork, including a new dedicated Mercedes-Benz showroom and service centre in Cabinteely.
Founded by Stephen O'Flaherty, a pioneer in Irish motoring, the O'Flaherty family has been involved in the motor industry since 1950. Stephen secured the Volkswagen franchise for Ireland in 1950 and the UK in 1953. The first Volkswagen built outside Germany was assembled at their Shelbourne Road premises. In 1954, Stephen obtained the Mercedes-Benz distribution rights for Ireland, which the family still manages. The Naas Road facility in Dublin serves as the headquarters for both MSL Motor Group and Mercedes-Benz Ireland.
About Mercedes Benz
Mercedes-Benz Group AG is one of the world's most successful automotive companies. It is one of the leading global suppliers of high-end luxury passenger cars and premium vans.
As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and an obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire.
About smart®
smart® is a German automotive marque. smart® is a joint venture established by Mercedes-Benz AG and Zhejiang Geely Holding Group in 2019 and aimed at producing Smart®-badged cars to be marketed globally.
The smart® brand is positioned as an urban companion, inspiring people to embrace tomorrow with optimism.” The new smart® brand seeks to inspire consumers to embrace their tomorrow with optimism through a re-defined relationship between them and their vehicle. As a new-premium, intelligent and all-electric auto brand, smart® offers premium products with futuristic design and advanced technology that are perfect for modern urban lifestyles.
If you meet the above criteria and are interested in being considered for this position, please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vita.