(Initially based at Mercedes-Benz North Dublin – Navan Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q3 2026.)
MSL Motor Group is seeking a professional, customer-focused, and motivated Online Vehicle Specialist to join our Mercedes-Benz North Dublin team during an exciting period of transformation and growth. This newly developed flagship dealership will unite our existing Mercedes-Benz North Dublin sales operation on the Navan Road with our MSL Service Centre Mercedes-Benz, dedicated element of our service operation at North Circular Road, bringing both together into a single, purpose-built, state-of-the-art facility.
Built from the ground up under the Mercedes-Benz MAR20X retail transformation standards, this new location will redefine the aftersales experience, focusing on luxury, trust, ease, and respect at every touchpoint. As an Online Vehicle Specialist, you will play a central role in delivering this experience and will report directly to the Sales Manager.
Role Overview
The Online Vehicle Specialist is responsible for ensuring that every new and used vehicle is professionally presented across all online platforms and digital channels.
The role includes photographing and filming vehicles, maintaining accurate vehicle descriptions and specifications, and ensuring that digital showroom displays and multimedia screens are current, operational and aligned with the latest Mercedes-Benz brand content.
This position requires attention to detail, creativity and organisational skills, ensuring every vehicle is presented to the highest possible standard and contributes to generating customer enquiries and sales opportunities.
Full training will be provided on all dealership systems and Mercedes-Benz digital platforms.
Key Responsibilities
Online Vehicle Management
Upload all new and used vehicles to the dealership website and associated online advertising platforms.
Ensure vehicle listings are accurate, complete and published promptly.
Update pricing, specifications, features and descriptions as required.
Monitor online vehicle listings to ensure accuracy and consistency across all platforms.
Remove sold vehicles and update stock status in a timely manner.
Maintain the highest standards of online vehicle presentation.
Vehicle Photography & Video Production
Photograph all vehicles to a consistent premium standard.
Capture high-quality interior and exterior images highlighting key features.
Produce vehicle walkaround videos for online advertising and social media.
Ensure photography and video content reflects Mercedes-Benz brand values.
Organise and manage digital image and video libraries.
Continuously seek opportunities to improve content quality and customer engagement.
Vehicle Content Creation
Write accurate and engaging vehicle descriptions.
Highlight key selling points, specifications and optional equipment.
Ensure content is grammatically correct, informative and consistent with brand guidelines.
Support marketing initiatives through the creation of vehicle-related digital content.
Digital Showroom Management
Manage and update digital "Silent Salesman" displays within the showroom.
Ensure all vehicle information displayed digitally is accurate and current.
Maintain showroom multimedia displays to enhance the customer experience.
Verify that all digital screens are functioning correctly and displaying the appropriate content.
Liaise with internal departments to ensure showroom information remains current.
Mercedes-Benz Digital Content Management
Update showroom multimedia screens using the Mercedes-Benz Digital Networks platform.
Download and deploy the latest Mercedes-Benz marketing campaigns and video content.
Ensure all digital displays reflect current model launches, campaigns and brand messaging.
Monitor system performance and report any technical issues promptly.
Maintain compliance with Mercedes-Benz corporate digital standards.
Stock Presentation Support
Coordinate with the Sales and Vehicle Preparation teams to ensure vehicles are ready for photography.
Maintain consistency in image quality and presentation standards.
Identify vehicles requiring updated photography or revised online content.
Assist in ensuring showroom vehicles are displayed to the highest standard.
Quality Assurance
Conduct regular audits of online vehicle listings.
Ensure pricing and specifications are accurate.
Check that images, videos and descriptions meet dealership quality standards.
Correct any discrepancies promptly.
Monitor competitor online presentation and identify opportunities for improvement.
Skills & Experience
Essential
Excellent attention to detail.
Organisational and time management skills.
Good computer literacy and confidence using digital platforms.
Ability to work independently and manage multiple priorities.
Positive attitude and willingness to learn.
Full clean driving licence.
About MSL Motor Group
MSL Motor Group, a family-owned business since 1959, sells and services Mercedes-Benz, Mazda, ŠKODA, BYD, XPENG and smart cars. Their mission is to achieve complete customer satisfaction through passion, innovation, and modern dealerships. They have several sales dealerships and service centres in Dublin and Cork, including a new dedicated Mercedes-Benz showroom and service centre in Cabinteely.
Founded by Stephen O'Flaherty, a pioneer in Irish motoring, the O'Flaherty family has been involved in the motor industry since 1950. Stephen secured the Volkswagen franchise for Ireland in 1950 and the UK in 1953. The first Volkswagen built outside Germany was assembled at their Shelbourne Road premises. In 1954, Stephen obtained the Mercedes-Benz distribution rights for Ireland, which the family still manages. The Naas Road facility in Dublin serves as the headquarters for both MSL Motor Group and Mercedes-Benz Ireland.
About Mercedes Benz
Mercedes-Benz Group AG is one of the world's most successful automotive companies. It is one of the leading global suppliers of high-end luxury passenger cars and premium vans.
As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and an obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire.
If you are ready to take your career to the next level and join our luxury brand here in Mercedes-Benz North Dublin, apply now. Please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vitae.